Twitter polls are another feature on the twitter platforms that have proven to be extremely useful to businesses. A large number of businesses today are increasingly marketing themselves on the social media platforms such as twitter. Due to this, the social media platforms are increasingly coming up with ways to make it much easier and much more interesting for the businesses to market themselves. Many businesses are actually reporting that they have been able to take their revenues and sales to very high levels using these various features on the social media platforms.
Twitter polls are basically opinion polls that are conducted on the twitter platform. They are very easy to set up and run. You simply need to ask a question and provide choices for the answer. Of course there is never really a right or wrong answer; you are simply looking to hear the opinion of the people on what would be the best fit. The poll usually runs on its own and all you need to do is set it up.The results will automatically be calculated and the poll runs for a specified amount of time. Tallying happens as the poll is going on and immediately the poll comes to a close, you get your results ready.
Looking at the above, you can immediately tell all the benefits that you can gain from the twitter polls as a business. There are the obvious benefits such as being able to get a whole lot of information from the market within a short time and without having to spend large sums of money among others such as ease of access and convenience. There are however other benefits that can easily be ignored.
With the twitter polls, you do not need to stop all your other tasks to concentrate on getting the information that you are looking to get using the polls. You can for instance set up the poll first thing in the morning when you get into the office and set it to automatically end when you leave in the evening. Through this entire time as the poll is running, you can continue with your other day to day activities.Simply put, you do not have to be physically involved in running the polls. It will not interfere with your day in any way.
It will also reduce the workload on your desk. You will not have to physically collect the information then physically go through the results and do the tallying. All you will need to do is prepare the final report based on the results that will be availed to you at the end of the poll. Everything will be digitally done for you. It is very much unlike the conventional polls where you have to be physically involved from start to finish. Basically, the running of the twitter polls will not interfere with your daily life in any way. Your life will continue just as it has. It provides you with an easy and convenient way to multitask.
Using Twitter Polls for Your Business
Twitter polls are a great way to conduct research for your business. The idea of polls has been around on social media for a while but has mainly focused on comparing two items in unconventional terms. This mainly involved asking followers to retweet for one option and like for another. Even though one still gets results and a huge participation margin, the odds are often placed that retweets win in most occasions. It is thus not free and fair. It also lacks anonymity as everyone can be able to see who has voted on which choice. The polls feature made available by twitter takes care of this problems and ensures that there is some fairness and a sense of freedom when people create the polls and when followers participate in the polls.
For a business, the polls can be used as part of the content strategy to help in giving information to clients as well as getting more information about clients. Other than knowing more about your clients you will be able to let the personality of your business shine as the polls will include details of the services your offer and also show that you care about your client’s opinions. There are 4 ways once can employ to use the twitter polls for business.
- Use trending topics – Most people follow trending topics as they want to know what other people are thinking. You can tap into the trending hashtags as you post your polls to help reach a wider audience and also ensure larger participation. In this instance it is importance to make your poll related to the topic to ensure your content is more viable. Your audience is also more likely to be people who are interested in what your business is about if you do this.
- Request feedback that helps your business – you need to structure your polls in a manner that ensures you get feedback that helps you in making better decisions for your customers. For example if you are looking to make production decisions, you need to structure the polls in a manner that helps you determine where more production resources should be directed and which should get less. Since it is a free feature, you incur no costs in getting constructive customer feedback.
- Find out product preferences from your audiences – When your business deals in diversified good and services you are bound to encounter different people who have different product preferences. The twitter polls can help you in determining which are more preferred and which are not. From this you would also know what to recommend to a client who is undecided based on what most people like. This is a good way to advance your marketing strategy.
- Lifestyle questions that relate to your business – Every business that sells and deals with the end consumer needs to have a touch of humanity in their profile. People need to feel that you understand them and what they want as well as what they go through. Asking lifestyle questions increases the level of connection people feel with your business.